Out of home

Build better campaign

To increase brand awareness and dispel the misconception that Webflow is a low-power tool like Squarespace, we launched a 360° brand campaign.

Overview

Because this was Webflow's very first out of home campaign, we focused on introducing Webflow as one powerful platform for marketers, designers, and developers to build websites faster — and the real results our customers enjoy. Though the campaign primarily featured Bay Area out-of-home (including several BART station takeovers), it also included a custom landing page and a suite of digital ads. This campaign was fully concepted and executed in-house, with media buying and production support done in partnership with nice&frank.

No items found.