Out of home
Unmistakably pro campaign
To coincide with Webflow's brand refresh and annual user conference, we created an omnichannel campaign celebrating some of our most innovative customers.
Overview
To underscore Webflow's new, more sophisticated brand messaging, we chose a concept that highlighted the skill and talent of our customers: Build like a pro — because you are one. We identified six customers doing groundbreaking, boundary-pushing work and invited them to San Francisco for a photoshoot and interview session. We then paired each customer with a descriptive word containing the letters "pro," which we offset in our new brand blue. Some placements also featured a customer quote tied to their descriptor, for added storytelling.
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